A trademark is a recognizable expression related to a product or service that is legally registered or established to distinguish from other products or services. This expression is unique and can be a word, slogan, logo, sound, photograph, graphic, etc. A registered trademark is an intangible asset for any business. It is used to protect the company’s investment in the brand. A trademark can only be registered if it is distinctive for the goods and services being provided. By trademarking the logo or brand, a protection is being provided to it.
Trademarks in India are registered under the Trademark Act, 1999, by the Controller General of Patents Design and Trademarks, Ministry of Commerce and Industry, Government of India. After trademarking, a registered TM number which works as a trademark license is assigned within three days’ time, by the Trademark Department. Since it requires almost two years for the trademark to be registered (rounded R), the TM symbol can be used until then. The registration should be renewed every 10 years.
Why Trademark registration?
If you’ve registered your word, slogan or logo, and find that your registered trademark is being infringed by someone, it is then easy to establish your right to it legally. Especially in sectors were piracy is rampant, trademark registration is considered essential.
A trademark promotes your brand successfully. Businesses can also earn huge money through licensing agreements or even transfer of ownerships to other entities through agreements.
You will want your customers to identify your products or services with yours only. A trademark registration ensures that nobody else uses the similar or same trademarks anymore.