Trademark and Copyright

A trademark is any unique expression related to a product or service that distinguishes it from other. It can be a brand name, logo, slogan, even a sound or smell. It can be bought, sold, transferred or renewed.

A copyright is an exclusive right granted to an author over his/her work. Any audio/visual work can be copyrighted, from books, music, graphic design and movies to photographs, choreography, website design and even software code.

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Trademark Registration

Within three days of submitting an application, you can use the TM symbol alongside your brand name. This will ensure that no other business can register the same or similar brand name.

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Trademark Objection

The Intellectual Property department has an objection against most brand names. All you need is a lawyer to respond to this objection within 30 days.

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Trademark Renewal

Trademarks have a validity of 10 yea Once this time is up, they need to be renewed. If you do not renew the trademark, the IP department will eventually strike it off the register.

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Permanent Patent

A patent isn’t easily approved, as it needs to be unique to any other creation, have commercial application and not be an obvious extension of an existing technology. A two-year process is normal.

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